{"id":4220,"date":"2026-01-30T11:07:35","date_gmt":"2026-01-30T10:07:35","guid":{"rendered":"https:\/\/ruthlayus.com\/value-propositions\/"},"modified":"2026-03-16T14:31:04","modified_gmt":"2026-03-16T13:31:04","slug":"value-propositions","status":"publish","type":"page","link":"https:\/\/ruthlayus.com\/en\/value-propositions\/","title":{"rendered":"Value Propositions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4220\" class=\"elementor elementor-4220 elementor-3759\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aaaa76 e-flex e-con-boxed e-con e-parent\" data-id=\"6aaaa76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-01f91b2 e-con-full e-flex e-con e-child\" data-id=\"01f91b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66638eb elementor-widget elementor-widget-heading\" data-id=\"66638eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Value Propositions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d023817 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d023817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2435e0e e-flex e-con-boxed e-con e-parent\" data-id=\"2435e0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa4f7a5 e-con-full e-flex e-con e-child\" data-id=\"aa4f7a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-cfb2e4c e-con-full e-flex e-con e-child\" data-id=\"cfb2e4c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1130092 e-con-full e-flex e-con e-child\" data-id=\"1130092\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c1ade17 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c1ade17\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd1f6c2 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"dd1f6c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Strategic management of localization projects<\/h3><p class=\"elementor-image-box-description\">I have led linguistic teams for global technology leaders such as Google and Spotify. Excellence isn\u2019t accidental; it is the result of optimized processes.  My expertise in <strong>PMP methodology <\/strong>and in <strong>AI-driven digital transformation <\/strong>enables me to manage highly complex projects, integrating cutting-edge technological solutions and leading high-performance teams to ensure continuous improvement. I turn operational complexity into measurable results. <br \/> <br \/>My aim is to ensure impeccable quality and seamless coordination, enabling global organizations to communicate with a genuine voice in local markets.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76009ae e-con-full elementor-hidden-mobile e-flex elementor-invisible e-con e-child\" data-id=\"76009ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfa3b37 e-con-full e-flex e-con e-child\" data-id=\"bfa3b37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-03572dd e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"03572dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31c5fe3 e-con-full e-flex e-con e-child\" data-id=\"31c5fe3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd87d4 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"2cd87d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Translation and local positioning<\/h3><p class=\"elementor-image-box-description\">My vocation is to help companies connect with their target audience by speaking to them in their own language (whether <strong> Galician <\/strong> or<strong> Spanish<\/strong>) in a way that sounds engaging and natural through <strong>high-quality professional translation from English<\/strong>.  <br \/><br \/>A growing number of companies are recognizing that <strong>investing <\/strong>in a good translation is a way to ensure benefits by <strong>enhancing customer acquisition and loyalty<\/strong>, because there is no better way to reach people\u2019s hearts than <strong>through their own language<\/strong>. This philosophy has guided my work on projects for institutions and companies in a wide range of sectors, including <strong>Eroski, Repsol, Kutxabank and EnerGalicia<\/strong>, ensuring that their message resonates strongly in our local market.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e27ed81 e-con-full e-flex e-con e-child\" data-id=\"e27ed81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-94a7df1 e-con-full e-flex e-con e-child\" data-id=\"94a7df1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e39551 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"2e39551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Teaching, knowledge sharing and community building<\/h3><p class=\"elementor-image-box-description\">My experience in localization is complemented by a commitment to sharing knowledge in the academic and professional fields. I see teaching as a necessary bridge for continuing to raise the standards of our industry.<br \/><br \/>    \u2022 <strong>University teaching: <\/strong> Lecturer in the bachelor\u2019s degree in Translation and Communication at <strong>CESUGA<\/strong>, connecting academic education with the real and current demands of the global market.<br \/><br \/>    \u2022 <strong>Academic knowledge sharing<\/strong>: I have collaborated with the <strong>University of Vigo<\/strong>, delivering workshops and talks on transcreation, the power of localization, and the potential of the Galician market in the digital age.<br \/><br \/>    \u2022 <strong>Collaborations and experience:<\/strong> In collaboration with the <strong>AGPTI <\/strong>(Galician Association of Translation and Interpretation Professionals), I have participated in forums and meetings (such as <strong>Culturgal<\/strong>), sharing technical experiences on spreadsheet management and the creative challenges of translating the iconic work <em>The Hitchhiker's Guide to the Galaxy <\/em>into Galician.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-967839f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"967839f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f698986 e-flex e-con-boxed e-con e-parent\" data-id=\"f698986\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-643607f e-flex e-con-boxed e-con e-child\" data-id=\"643607f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5aa2019 e-flex e-con-boxed e-con e-child\" data-id=\"5aa2019\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f2d5939 e-con-full e-flex e-con e-child\" data-id=\"f2d5939\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f9e2a6 elementor-widget elementor-widget-heading\" data-id=\"9f9e2a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shall we talk about your project?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be1231a elementor-widget elementor-widget-text-editor\" data-id=\"be1231a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you&#8217;re looking to deliver your global message to the heart of your local audience with technical precision and sensitivity, I&#8217;m here to help.<\/span><\/p>\n<p><b>Tell me about your idea and let&#8217;s start collaborating.<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4e979 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ee4e979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95d8f58 e-flex e-con-boxed e-con e-child\" data-id=\"95d8f58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-088a58e e-con-full e-flex e-con e-child\" data-id=\"088a58e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe24d3d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fe24d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ruthlayus.com\/en\/contact\/\" title=\"Contactar\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Value Propositions Strategic management of localization projects I have led linguistic teams for global technology leaders such as Google and Spotify. Excellence isn\u2019t accidental; it is the result of optimized processes. My expertise in PMP methodology and in AI-driven digital transformation enables me to manage highly complex projects, integrating cutting-edge technological solutions and leading high-performance [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4220","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ruthlayus.com\/en\/wp-json\/wp\/v2\/pages\/4220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ruthlayus.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ruthlayus.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ruthlayus.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ruthlayus.com\/en\/wp-json\/wp\/v2\/comments?post=4220"}],"version-history":[{"count":9,"href":"https:\/\/ruthlayus.com\/en\/wp-json\/wp\/v2\/pages\/4220\/revisions"}],"predecessor-version":[{"id":4326,"href":"https:\/\/ruthlayus.com\/en\/wp-json\/wp\/v2\/pages\/4220\/revisions\/4326"}],"wp:attachment":[{"href":"https:\/\/ruthlayus.com\/en\/wp-json\/wp\/v2\/media?parent=4220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}